“Google Trends helps marketers understand what the most popular current search queries are around the world,” added Marlee Stein, social media specialist at seoplus+. “The difference,” he explained, “is that the website gathers, and makes public, more in-depth information about what search engine users are ‘Googling’ and when.” He says the data includes things like the search engine volume index of a keyword and the geographical locations of the users that searched for it.
What Is Google Trends?ĭavid Greenberg, SVP of marketing at Act-On likens Google Trends to Twitter’s Trending section, for those marketers familiar with that platform.
GOOGLE TRENDS LIVE HOW TO
To get a better idea of how to best use this data, we’ve asked experienced marketers how they’re using Google Trends for their social campaigns. That's a lot to consider.įor this reason, using data from Google - and Google Trends in particular - could be a game-changer for social media marketers looking for an edge over their competition. It seems obvious, but how often are social media marketers really thinking about this? With 75,000 Google queries per second according to 99firms, there’s bound to be keyword search data that can boost social media engagement. When you understand more about what your customers are searching for and why, you can uncover new customer needs that you didn’t think of in the first place.What people search for on Google often aligns with what they search for and post about on social media. Results marked "Breakout" had a tremendous increase in search popularity, probably because these queries are new and had few (if any) prior searches.įor example, when you search “Mother’s Day” in Google Trends from April to May 2020, you’ll see that one of the breakout queries is “Mother’s Day eCards.” “Rising” queries are those with the biggest increase in search frequency during your selected time period compared to the previous period.įor example, if you search for rising terms during 2019, it will show you those with the biggest growth in search frequency compared to 2018.īreakout terms. This can be extremely useful in uncovering customer needs that you’ve overlooked or discounted. When you search for a term, Google Trends automatically shows top and rising topics and queries related to your term. Using Google Trends to discover new opportunitiesĪnother powerful Google Trends tool allows you to discover additional topics and queries related to your search term that you may not have considered. By understanding which trends are seasonally cyclical and when they peak and wane, your business can better plan and prepare to seize these opportunities to reach customers right when they’re searching for what you offer. searches for “hair salons” from March to May 2020, but expanding that same search comparison to the last 5 years reveals that “hair salons” were much more popular historically.
For example, search volume for “cut your own hair” began trending in popularity vs.
0 kommentar(er)
